It seems to be on the tip of everyone’s tongue nowadays and I get this question from my blog & biz coaching clients all the time:
“How can I be a successful blogger when I’ve got limited time to work on my blog because of family commitments / day job / the need to actually sleep? There’s just not enough time in one day!”
Do you ever feel like that? I was right there with you once upon a time.
Here’s the thing, though, no matter your particular situation or scenario, if you’ve ever asked a variation of that question, it’s not time you’re lacking… it’s strategy.
You have the time. The same 24 hours in a day that we all have.
Even if you have a day job, family commitments, and whatever else, you can be a successful blogger if you just focus on doing the things that actually matter.
The tasks that move your blog toward your big targets and have the biggest ROI (return on investment).
How do you do that?
You need an action-focused big picture blog strategy
Let me explain.
If you’re not sitting down to actually plan out your blog’s big picture or long-term targets, you’re not taking action towards something in particular on a regular basis.
If you don’t put a destination address in your GPS at the start of a cross-country road trip, you won’t get there, right? Right.
Blogging strategy works in much the same way. Strategy is really just a word, that can have scary connotations for some, that describes a way of doing things to move you forward toward your ultimate goals or targets.
It’s a master plan.
Ready to put one together for yourself?
Here’s what I want you to do:
1. Sit down and write out where you want to be in your blog 2 years from today. Your goals are going to vary widely depending on your niche and what stage you’re at in your blog but, if I may, I would suggest throwing in a few tangible numbers like social media reach, email subscribers, page views/mo, income/mo, etc… as well as any soft targets you have in mind.
2. Now, write out where you want to be in 1 year from today using the same criteria.
3. Repeat for 6 months from today.
4. Repeat for 3 months from today.
5. Review your timeline to be sure that everything is realistic and that each milestone is bringing you closer and closer to your 2-year target. Adjust as needed.
(We do this backward and start with the BIG targets so that you can maintain perspective & stay realistic.)
Now, sleep on it.
Yep, step away from it for at least 12 hours. Even better: leave it be for 24 hours before taking on the next steps. You want your brain to be able to marinate in your plan a bit. I’ve also found sleeping to be a wonderful way to gain clarity if something isn’t quite right.
6. Adjust again as needed.
7. Write out the actions that you’ll need to take each month over the next 90 days to hit your 3-month targets.
Use your big picture Blogging Strategy guide to create your weekly schedule or to-do list to ensure you’re always actively working toward your targets.
Hang your timeline somewhere you can see it when you blog to help keep you on track.
Repeat this exercise every 90 days. Set an appointment in your phone to remind you.
PSST…Want more detail on creating your big picture blog strategy?
My Big Picture Blog Strategy Workbook will guide you through step by step on breaking down your blog & biz targets to set yourself up for success. Plus, it’s free for now, just ’cause I like ya. Enter your info:
Voila! You now have a basic blog strategy.
See? Strategy doesn’t have to be scary.
Yes, there’s a whole lot more that goes into a robust blog strategy but at least you’ve now got the basics down.
Tell me in the comments: What actions are you going to take this month to get you closer to your targets?