Weird title, huh?
Well, there’s a reason behind that.
Secret sauce. Secret sauces are made up of several ingredients, combined in a proprietary or secret way.
Today we’re going to discuss my secret formula… ok, not so secret but I haven’t pulled the pieces together for anyone but my coaching clients before… my secret formula for major blog growth.
What do I mean by “growth”? Well, growth in your numbers. Traffic, social media, email list, income, and other stats that are quantifiable like your bounce rate, time on page, etc.
My disclaimer here is that I can tell you what combination works, even how to do it exactly, but it’s up to you to implement. Don’t let this be just another post you’ve read and done nothing with. Take notes, take action.
Ready? Ok. Let’s put your blog into a growth spurt!
I mean balance in a couple of ways, here. Do you spend every free minute of your life blogging, promoting, reading about online business, listening to blogging podcasts, so on and so forth? That’s a problem.
Balance your time and attentions in a way that you’re not just learning about one thing all the time or doing one thing all the time. Read a good fiction book. Listen to trashy radio once in awhile or something completely unrelated to your blog/online world. Go for a walk and think about a different hobby. When everything becomes about your blog or even about your business, that’s where burnout and a loss of passion comes from. Take a breath, step away, it will be there when you get back, I promise. You’ll have more creativity, more passion, and better ideas when you come back to it. Get your head out of your blog.
Also, you need to balance your blog posts. Don’t write four blog posts in one category in a row. . . rotate through your topics to keep your blog fresh. This also prevents you from getting burned out on a particular topic from focusing too intently on it for too long.
Write a post from category A, then category B, then category C, and so on. Get through them all and then start back at the top.
Balance your social media as aprx 20-30% your content, the rest others’ content. You don’t want to spend time with someone who only talks about themselves, right? Same with your social media channels.
Are you going to succumb to your shiny object syndrome or put safeguards in place to keep it in check?
Are you going to bounce from one idea to the next leaving a trail of half-completed projects, posts, and to-dos in your wake?
You’re going to get overwhelmed and never grow in that fashion.
Find the strategies for focusing that work best for you because it’s going to be different for each person.
My top way to ensure I’m focusing is block scheduling in a paper planner. Lay out your day or your blogging block of time and stick to it.
If I don’t stick to it, nothing gets fully completed.
Another great way to stop the SOS is to just put yourself on what I like to call a “freebie fast” for a week or two. There are so many amazing, juicy freebies and lead magnets out there, especially for bloggers, that it’s ridiculously easy to get sucked down the rabbit hole of 46 different ways to achieve the same result.
Building some sort of accountability into your day or week can also be tremendously powerful. Whether it’s a standing check-in appointment with a blog bestie, accountability partner or a coach/mentor.
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Blogging is a 2-way street. TALK to your peeps. Reply to blog comments, reply when someone tweets at you. Respond when an email subscriber hits reply and drops you a note!
Don’t write robotically in your emails to your subscribers. Inject your personality into whatever you do. One of the best ways to do this is to read what you’ve just written out loud and check if it sounds natural and use contractions to instantly loosen up your writing.
Better yet- grab a transcription app or program and speak your posts, emails, etc., and just edit as needed.
Hone in on what sets you apart in your niche. Why should I read your blog instead of the thousands of others in your area? Talk about your backstory and what makes your perspective your own.
While you’re at it, don’t feel like you have to be perfect. Show your humanity, your struggles, show what lights you up inside.
People follow people. People buy from people- not robots. Let your personality shine through.
I know, I know- that word scares the hell out of most people. Blog strategy doesn’t have to be scary, though, I promise. I talk about strategy all the time because it’s crucial to your success and there’s no substitute on the face of the Earth for it.If you don’t put a destination address in your GPS at the start of a cross-country road trip, you won’t get there, right? Right.
If you don’t put a destination address in your GPS at the start of a cross-country road trip, you won’t get there, right? Right.
Blogging strategy works in much the same way. It’s figuring out your destination, working backwards, and deconstructing the steps you need to get there.
Strategy is really just a word, that can have scary connotations for some, that describes a way of doing things to move you forward toward your ultimate goals or targets.
Strategy is a master plan. Sometimes your destination might change slightly, sometimes the order of the steps you’re going to change may have to be adjusted, but if you’re taking daily methodical, strategic action towards your targets, you really can’t help but get there!
Can you be successful without a strategy? Sure… if you’ve got lots of time or money to mess around.
This is the most important thing. Period. Consistency in blog posting, social media posting, emailing your list, etc., gives your peeps the sense that they know what to expect from you. They know they can trust you because you’re dependable.
The brain likes to be comfortable and it likes routine. Our brains like those who are dependable and show routine. The mind doesn’t like the unexpected.
Some of the same things that will help you with focus, will also help you with consistency: scheduling & accountability.
Two portions of consistency that are often overlooked are visuals and voice.
The visuals piece involves your post images, your branding, your personal look, etc. Always show up as the same person when you livestream or post a photo to establish that familiar feel with your readers & customers. It’s totally fine for your visuals to evolve but it shouldn’t be a huge shock.
Consistency in the voice you write in goes back to personality. Does everything you write sound like you speak?
Put it all together
Pulling these five pieces together will push your blog into a major growth spurt and will allow you to start seeing results in a short amount of time. The caveat here, though, is that all five of these ingredients need to present in order to see consistent growth in all areas.
Let me know in the comments, which one do you need to work on the most?