Pinterest scheduling using Tailwind can be a bit confusing at first but, let me promise you; it’s totally worth it. Tailwind is my #2 Top Tool that I’ve ever used to grow my blog and my business. Third place isn’t even close.
I’m this|close to quadrupling my Pinterest traffic after only a few months using this scheduling tool. It’s taken my lifestyle blog’s Pinterest referrals from 10k page views per month to nearly 40k pageviews per month… and steadily rising.
When people hear about my massive success using Tailwind, they start rapid-firing questions at me such as:
How do I use the scheduler?
How do I incorporate group boards? Is that the same thing?
How do I use the interval settings?
What’s a Tailwind Tribe?
What’s the difference between Board Booster and Tailwind?
Do I really have to pay for it?
Message received loud & clear
OK, lovelies, I hear ya loud and clear: you want a tutorial. Always happy to oblige, I whipped up a super casual tutorial of how to actually perform Pinterest scheduling using Tailwind.
Keep in mind; there are many ways to use Tailwind and get the same result. I just know that this is a tried and true method that I’ve taught to some of my clients, and they’ve also seen massive success using it.
If you’re not yet a Tailwind user, you are seriously missing out. Join Tailwind now!
If you’d prefer to read how to set up your Pinterest scheduling using Tailwind instead of watching or listening, I’ll give you a recap below.
First things first:
First, make sure the first pin of any of your blog posts is on a Pinterest board of your originals. Name it something that makes sense for your audience and your blog. For example, “[Website title] Originals” or “[Website title] Most Loved Posts” would work spectacularly. That is the board you always want to use to do your scheduling.
Make sure you have the Tailwind Chrome app installed on your Chrome browser and navigate to your Pinterest board for your site or blog. Hit the little Tailwind icon on the pin you’d like to schedule.
The Tailwind window basics:
When the Tailwind scheduling window pops up, start selecting all of the applicable boards that you could possibly pin this image to, even if it’s a tiny stretch. This list includes both your own boards as well as group boards.
Do this in order since the boards will be listed alphabetically by default. Quite a bit more information about this is available in the video tutorial.
When finished, move to the next section, which is the description. Make sure it’s where you want it and that there are several keywords worked into it in a natural way.
Move on to the next section showing the Facebook & Twitter checkboxes and the “Add to Tribes” button.
I highly recommend that you connect your Twitter account to your Tailwind and Pinterest, so you’re able to take advantage of the auto-tweet feature.
By checking the Twitter button, a tweet will go out automatically each time the image is pinned. The tweet will include the first few words of the description (so make them count!) as well as the URL to the pin. I’ve grown both my Twitter & Pinterest accounts tremendously using this little option.
You will also want to hit the “Add to Tribes” button and add your pin to any applicable Tailwind Tribes.
Don’t have an option for add to tribes? That’s ok; I’ll get to how to fix that in a bit. Keep moving for now.
Interval scheduling is essential!
Most important: Hit the button in the lower left-hand corner of the bottom section that says “Use Interval.” Here’s where you adjust your interval settings.
If you have a clock icon there instead, that’s because you haven’t selected at least two boards in the top section.
Here’s why scheduling on a minimum interval is so important: if you neglect to set your scheduled pins to go out on an interval, they’ll just go out one after another after another as per any open slots in your schedule. Don’t do that. Don’t spam your Pinterest followers with the same one over & over.
Instead, by setting a minimum interval, you’re telling Tailwind to space this pin out when you’re repinning the same image to many different boards.
The interval settings
So, in the extra little bubble box that pops up under your scheduling settings when you hit the interval button, it’s important that you work through from top to bottom.
First, set the date & time you’d like the first pin to be scheduled for. Then, set your minimum interval between each pin using the slider.
I typically set my minimum interval to 1day 2hrs because I have so much content and so many Pinterest boards. A single pin that I schedule with these settings will usually be going for over a month.
Finally, make sure you select “Optimized” as the Interval Type at the bottom. Now, you could use the “Open Time Slots” setting here but that could make the minimum interval between pins significantly longer if you have a full-ish schedule.
By selecting “Optimized,” Tailwind is more apt to keep closer to the desired interval. Plus, times are automatically optimized for engagement/views/etc. regardless of your preset time slots.
You may be sitting there going, “That’s it?! That’s a lot just to schedule one pin!”
I get it, really, I do. Just remember, the more you schedule, the faster you’ll become. I can get a week’s worth of pins scheduled in about 30-40 minutes.
You could proceed with your next pin using the exact same process. Just be sure to change the start date to the day after you started the last one. Staggering the start dates on your schedule will ensure that you’re not pinning to the same group boards multiple times the same day. Spot check from time to time and drag any overlapping pins.
Alternately, if you have a ton of content:
For your next pin, do the same thing except run through your board list starting at the bottom- at the end of the alphabet. Schedule it to go live the same day as you did the first one.
Have one pin start forward through the board list each day and one pin start backward through the board list each day. This is my method and it almost never results in posting to the same group board twice in one day.
Let’s talk about Tailwind Tribes
Tailwind Tribes are a new addition to Tailwind and the program is still in Alpha testing. The only way to access the Tribes feature is to be invited. Currently, Tribes are free for anyone, even non-Tailwind users.
If you would like me to invite you to my “Bloggers Killin It On Pinterest” Tailwind Tribe so you can see how it works, leave your email in the comments or send me a message via the contact page.
One note, though, is that I only allow high-quality, Pinterest optimized, vertical images in the tribe. If you’re not there yet, please work on that before requesting access.
Like I said earlier, there’s no one right method to Pinterest scheduling using Tailwind. This method, though, is the one I’ve found to not annoy people and still give my pins the highest amount of exposure.
Ready to give Tailwind a try? Grab a free trial, no credit card required!
Also, I’m in the process of creating a workflow checklist for this process. If you’re interested in grabbing that as soon as it’s released, join our VIP group on Facebook! I’ll announce it there when it goes live.
Have you used this method? Do you use a different method? I’d love to hear in the comments!